Data Traffic Trends and the (WiFi) Impact on Enterprise Communications

Around this time of the year, I usually read the Cisco Annual Internet Report to see if there is anything interesting relating to the business communications market. And there are usually a few good nuggets. This year, one of the things that stood out the most is something that also stood out last year – that Public WiFi Hotpots are going to be almost everywhere. And that the average WiFi connection speed will triple to 91.6 Mpbs in 2023 as compared to 2018.

All this will have a profound impact on your business, because it means you’ll have more people coming to our business, either via phone call, website, social media, or video via WiFi. So you better be ready.

And if the last few months taught us anything, it means you’ll have to adapt to mobility. But this not just adapt to it for a while, but to embrace it. So even when this pandemic is over, it means employees working anywhere, anytime, and customers and prospecting coming to you via all kinds of means from all kinds of places. And it likely means even more video.

Been on too many video collaboration (Sangoma Meet) calls lately? Get ready for more. Been on video calls in a nice shirt and shorts? Get ready for more. Been on Sangoma Meet calls with 40 people? Get ready for more.

Ultimately, it means you cannot ignore using a UC system. It means your business phone system better have a mobile / smartphone / tablet capable UC client that can handle voice, presence, collaboration and video.

As I wrote last year around this time… “make sure your business phone system supports mobility”. Little did I know what that really meant.

Sangoma, in case you didn’t know, supports mobility.

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